Direct
Mail
Example
using
Mini-Money
Direct Mail Example
- This example shows how to get ATTENTION on your envelope
- Have them OPEN your mail piece and not throw it away
- Create INTEREST, CURIOSITY, and even GOOD WILL
- and, INCREASE your success with the piece.
STEP 1)
THE ENVELOPE
How
much promotional direct mail gets tossed in the trash without even being
opened? Most
of it! That
is unless you get their attention and create interest and curiosity.
In this example, you would print, stamp or even paste a label on the envelope that there's something inside they want. If you like simplicity, it could just be the phrase: "I've enclosed a little money for you!" How many can throw away mail with that statement?-- hardly any.
This means,
we're almost certain to at least get them to open the mail.
A
BIG FIRST STEP.
Envelope
before
Envelope with
Attention Getter 
Here are some samples of some Attention Getters to put on the outside of the envelope. These are FREE for your use. Or, design your own specific to your product or service.
Click on image to enlarge it-- to return, just close that window
